Modern Digital Marketing: your competitive advantage

This Live Instructor-Led Training course is currently under development so please click HERE to register your interest.

You can also purchase the self-pace online version of the course by clicking HERE.


The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners and marketers are either too tentative to dive in or want to get started, but just don’t know where to begin.

WSI provides a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm to make informed decisions on marketing.

Fourteen of WSI’s international thought-leaders explore how online strategies like video marketing, marketing automation, eCommerce, SEO, reputation management, mobile marketing and more have been shaped by online consumers and their mobile devices! These contributors are Certified Digital Marketing experts with specialties in each particular topic and write from their real life experiences implemented over their many years in business. Learners in this course will be able to understand techniques of digital marketing and how best to apply them to their business to gain an advantage over their competition.


  • 188% increase in conversions for a retail store.
  • A transportation company’s campaign got them an additional $100,000 in sales in less than a year.
  • An exhibition show for an event got 560 registrants within 3 weeks and got 1,500 leads within a month.
  • Launching a new website for a major consumer brand resulted in 16,000 visits in 6 weeks (60% of which were new) , over 33,000 video views and a 37.5% conversion rate.
  • Using local search, a company was put on the first page of Google for 20 search terms, gaining them 5 new clients in 2 weeks.
  • The social media campaign success of a college, that did a 2 month campaign using Facebook, generating 500 fans on their page, 30 video views per day and 202 phone call inquiries.
  • As a student or business, it is of critical importance to understand how these online opportunities will positively influence and direct business in the coming years. By understanding how to apply these principles, you will learn to identify opportunities and gain the edge over your competition.


Business owners, students, IT personnel, Marketing managers and their staff, entrepreneurs and anyone who would like to understand the world of digital (online) marketing, but needs help breaking down this complex topic into manageable parts.


*12 CHAPTERS of the major tenets of modern digital marketing- each module is under 60 minutes and contains a pdf or video option, additional resources and a quiz.

*12 QUIZZES and OPTIONAL FINAL EXAM to reinforce learnings


This is meant to give a complete overview of this topic, and to provide a basic understanding of how those parts interconnect to give you a competitive edge in the marketplace. It is delivered in an approachable style, meant to be accessible by anyone, even without prior knowledge in the subject.

By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind. WSI is a 20 year old global digital marketing thought leader, with a strong international presence in more than 80 countries, and has won multiple digital marketing awards for its work with major brands.

Instructor: Sharon Herrnstein

Sharon Herrnstein, BA, MBA is a certified Digital Marketing Consultant with the digital marketing leader WSI. She is a consistent and results-driven social media trainer with more than 20 years history of demonstrated success in finding business solutions for her clients. With a long history of B2B and B2C experience, she also has a BA from University of Toronto and MBA from Heriot-Watt University, with a focus on international business. She uses her professional background to help Fortune 500 companies, schools and non-profits poised for growth use social media to their advantage.

Sharon plays an instrumental role in helping businesses of all sizes discover how to outperform their competitors with digital marketing and social selling strategies. She empowers professionals to achieve their business objectives with LinkedIn, Twitter and other relevant social media and creates an environment that supports any brand’s social media adoption goals. She is also one of the founders of Here she helps sales professionals of all industries, sectors and backgrounds understand how to find opportunities in the online world and speaks about generating leads and nurturing prospects down the lead conversion funnel.

A strong advocate of education, she believes in the power of knowledge to promote change. Hubspot Inbound Certified.

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